IRPC has continually developed and improved its internal processes in order to comply with the requirements of various standards that are widely accepted and required by customers, such as Quality Management Standards (ISO 9001), Environmental Management Standards (ISO 14001), Occupational Health and Safety Management System (ISO/OHSAS 18001), Quality Management System for the Automotive Industry (ISO/TS 16949). In addition, IRPC also provides after-sales service to provide technical advice, logistics options, solutions to problems, recommendations on plastic pellets suitable for use cases, production techniques, etc. The company also received the Standard for Corporate Social Responsibility (CSRDIW)] from the Department of Industrial Works for its plants manufacturing ethylene, polyethylene pellets, polypropylene pellets, and polystyrene pellets. Communication and Marketing IRPC has devised a marketing communication plan to promote its plastic pellet products under the brand “POLIMAXX” for sustainable growth. The aim is to create top of mind awareness among select groups of customers and consumers. Such marketing communication is conducted through offline and online channels, including social media platforms, POLIMAXX FB Fan page, Instagram and TikTok, to promote products, build customer relations and positive brand and corporate image. In 2021, IRPC organized marketing activities to strengthen relationships and good corporate image with customers, society, and communities, such as: • Smile Mask Challenge campaign IRPC encouraged its employees to post selfies wearing melt-blown 3D Face Mask made with high-quality PP pellets from POLIMAXX via the brand’s FB Fan page, Instagram or TikTok. The number of Likes they generated were converted into cash provided by the company and donated for the purchase of medical equipment for hospital facing shortage of medical supplies at the height of the COVID-19 pandemic. 87 Structure and Business Operations of IRPC IRPC PUBLIC COMPANY LIMITED
RkJQdWJsaXNoZXIy ODg4NTI=